ETmantra.Organic growth for
EdTech brands.
SEO, content strategy, YouTube, and Instagram — executed by people who understand the EdTech search landscape and the students, parents, and educators searching it.
the moment you stop paying.
SEO and content compound over time. A well-ranked course page or YouTube video keeps generating enquiries months — and years — after it was created, for zero incremental spend.
Six services.
One organic strategy.
Title tags, meta descriptions, header hierarchy, schema markup, image alt text, internal linking — every page optimised to rank.
Google ranks fast sites. We audit and fix LCP, CLS, and FID scores — especially critical for Moodle and WordPress installs.
Keyword-researched blog and article plan targeting what students, parents, and educators actually search for in your niche.
Titles, descriptions, chapters, thumbnails, and posting cadence optimised so your tutorial or lecture videos rank on both YouTube and Google.
Content calendar, caption strategy, Reel formats, and hashtag research tailored to the EdTech space on Instagram.
Sitemap, robots.txt, canonical tags, 301 redirects, and authority-building outreach so search engines trust your domain.
Audit first.
Execute second.
No recommendations without data. Every engagement starts with a full site audit so we know exactly what to fix first.
We audit your current rankings, Core Web Vitals, technical errors, and content gaps. You get a prioritised fix list before we start.
We map the exact search terms your students and parents type — by subject, exam, location, and intent — and build a content plan around them.
Title tags, headings, schema, image optimisation, internal links — all implemented directly, not just recommended in a PDF.
SEO-optimised articles, blog posts, and YouTube scripts produced monthly. Reviewed with you before publishing.
Keyword rankings, organic traffic, click-through rates, and Core Web Vitals trends — reported in a plain-language dashboard monthly.
Common
questions.
Still have questions? Book a discovery call — we'll give you a free audit to show what's possible.
How long before SEO shows results?+
SEO is a long-term investment — most clients see meaningful ranking improvements within 3–6 months. Technical fixes and on-page optimisation can show results faster; competitive keyword ranking takes longer. We set realistic targets on the discovery call.
Does this include content writing?+
Yes — SEO-optimised blog posts and YouTube scripts are included in our content strategy service. We research, draft, and revise with your input before anything is published.
Do you work with Moodle / WordPress sites specifically?+
Yes — the majority of EdTech sites we work with run on WordPress (with or without Moodle). We know the specific SEO pitfalls of both platforms: duplicate course pages, LMS-generated URLs, plugin conflicts with Core Web Vitals, and so on.
Can you help with YouTube and Instagram together?+
Yes — we treat YouTube SEO and Instagram growth as part of a unified content strategy, not separate silos. Many EdTech creators find YouTube drives discovery while Instagram drives community and trust.
Tell us what you’re
building.
A quick form is all it takes. We’ll review your project and reach out within 24 hours to schedule a no-obligation discovery call.