ETmantraETmantra.
Organic growth for education brands

Organic growth for
EdTech brands.

SEO, content strategy, YouTube, and Instagram — executed by people who understand the EdTech search landscape and the students, parents, and educators searching it.

✓Google ranking✓YouTube SEO✓Instagram✓Content writing✓Core Web Vitals
※ Why organic matters
Paid ads stop
the moment you stop paying.

SEO and content compound over time. A well-ranked course page or YouTube video keeps generating enquiries months — and years — after it was created, for zero incremental spend.

₹0
per organic click
∞
compounds over time
24/7
always on
GoogleYouTubeInstagramWordPressMoodle
※ What’s covered

Six services.
One organic strategy.

🔍
On-page SEO

Title tags, meta descriptions, header hierarchy, schema markup, image alt text, internal linking — every page optimised to rank.

⚡
Website speed & Core Web Vitals

Google ranks fast sites. We audit and fix LCP, CLS, and FID scores — especially critical for Moodle and WordPress installs.

📝
Content strategy

Keyword-researched blog and article plan targeting what students, parents, and educators actually search for in your niche.

▶
YouTube SEO

Titles, descriptions, chapters, thumbnails, and posting cadence optimised so your tutorial or lecture videos rank on both YouTube and Google.

📸
Instagram growth

Content calendar, caption strategy, Reel formats, and hashtag research tailored to the EdTech space on Instagram.

🔗
Technical & link signals

Sitemap, robots.txt, canonical tags, 301 redirects, and authority-building outreach so search engines trust your domain.

※ How we work

Audit first.
Execute second.

No recommendations without data. Every engagement starts with a full site audit so we know exactly what to fix first.

01
Audit & baseline

We audit your current rankings, Core Web Vitals, technical errors, and content gaps. You get a prioritised fix list before we start.

02
Keyword research

We map the exact search terms your students and parents type — by subject, exam, location, and intent — and build a content plan around them.

03
On-page fixes

Title tags, headings, schema, image optimisation, internal links — all implemented directly, not just recommended in a PDF.

04
Content production

SEO-optimised articles, blog posts, and YouTube scripts produced monthly. Reviewed with you before publishing.

05
Monthly reporting

Keyword rankings, organic traffic, click-through rates, and Core Web Vitals trends — reported in a plain-language dashboard monthly.

※ Before you start

Common
questions.

Still have questions? Book a discovery call — we'll give you a free audit to show what's possible.

How long before SEO shows results?+

SEO is a long-term investment — most clients see meaningful ranking improvements within 3–6 months. Technical fixes and on-page optimisation can show results faster; competitive keyword ranking takes longer. We set realistic targets on the discovery call.

Does this include content writing?+

Yes — SEO-optimised blog posts and YouTube scripts are included in our content strategy service. We research, draft, and revise with your input before anything is published.

Do you work with Moodle / WordPress sites specifically?+

Yes — the majority of EdTech sites we work with run on WordPress (with or without Moodle). We know the specific SEO pitfalls of both platforms: duplicate course pages, LMS-generated URLs, plugin conflicts with Core Web Vitals, and so on.

Can you help with YouTube and Instagram together?+

Yes — we treat YouTube SEO and Instagram growth as part of a unified content strategy, not separate silos. Many EdTech creators find YouTube drives discovery while Instagram drives community and trust.

※ Ready for organic growth?

Let's build traffic
that compounds.

30_MIN · NO_OBLIGATION · FREE_AUDIT_INCLUDED
※ Get in touch

Tell us what you’re
building.

A quick form is all it takes. We’ll review your project and reach out within 24 hours to schedule a no-obligation discovery call.

30_MIN_CALL · NO_OBLIGATION · RESPONSE_WITHIN_24H
※ What happens next
A focused 30-minute call — no pitch deck, no pressure.
01
You send this form
02
We review & reply within 24h
03
30-min discovery call
04
2–3 possibilities presented
🎓
EdTech specialists
10+ years building for education. Domain expertise, not generic dev.
7–8d
To first MVP
7
Live products
24h
Response time
100%
Domain-focused
Other ways to reach us
💬WhatsApp us