ETmantra.EdTech ads that
actually convert.
Meta and Google campaigns built by a team that understands EdTech audiences — the student–parent decision cycle, exam season triggers, and what gets scrolled past vs. what converts.
For a low-cost online course client: ₹6 lakh invested in Meta ads generated ₹18 lakh in course revenue — a 3× ROAS over the campaign period.
Why not a generic agency?
We know the student–parent decision cycle, the exam season calendar, the JEE/NEET/board anxiety triggers — and how to speak to each one.
Battle-tested landing page and ad frameworks for coaching institutes, online courses, EdTech apps, and corporate training programmes.
Short-form testimonial reels, before/after result posts, WhatsApp CTA cards — not generic carousel ads that get scrolled past.
We work in INR and understand Indian CPL benchmarks. We won't recommend a ₹5L/month budget when ₹50K/month is the right starting point.
Seven steps from
brief to revenue.
Funnel-first. The landing page is fixed before campaigns go live — not after you’ve burned budget on it.
We define what success looks like — leads, enrollments, app downloads, or brand awareness. Metrics first, campaign second.
We help you set a realistic INR budget with expected CPA ranges based on your EdTech niche, region, and audience size.
A high-converting landing page or funnel is built (or audited) before a single rupee goes to ads. Bad funnel = wasted spend.
Audience research, creative production, copy, A/B test variants — set up across Meta (Facebook + Instagram) and/or Google Search & YouTube.
Live campaigns optimised for conversions, not just clicks. Daily monitoring, bid adjustments, and creative refreshes as needed.
Warm audiences — website visitors, video viewers, lead form openers — are brought back with tailored creatives at a fraction of the cold CPL.
Leads are routed into a structured WhatsApp follow-up sequence so no enquiry goes cold. Conversion happens in the conversation.
Common
questions.
Still have questions? Book a call — we're happy to walk through your specific situation.
What is a realistic minimum ad budget?+
For most EdTech niches, ₹20,000–₹50,000/month is a workable starting point for Meta. Google Search costs more per click but brings higher intent. We'll give you category-specific benchmarks on the discovery call.
Do you handle creative production as well?+
Yes — static ad graphics, short-form video scripts, and copy are all included. For video shoots we can advise on format and brief, but on-camera production is the client's responsibility unless agreed separately.
How long before I see results?+
Expect the first 2–3 weeks to be the learning phase — algorithms optimise, A/B tests run, and the funnel gets tuned. Meaningful lead volume typically starts from week 3–4 onward.
Can you manage only Meta or only Google?+
Yes — you can start with one platform and add the other later. Many EdTech clients begin with Meta for brand awareness and add Google Search once they know which keywords convert.
Tell us what you’re
building.
A quick form is all it takes. We’ll review your project and reach out within 24 hours to schedule a no-obligation discovery call.