ETmantra

₹ INR
  • ₹ INR
  • $ USD
  • € EUR
  • £ GBP
  • $ AUD
  • $ CAD
  • $ SGD
  • CHF CHF
  • RM MYR
  • ¥ JPY
  • د.إ AED
  • ¥ CNY

UserThumbnailDescriptionDatePoints
ETmantra eLearning Solutions1 Gem for daily visit the website 1 time
Gems Award
22 February 20241 Gem
ETmantra eLearning Solutions1 Gem for daily visit the website 1 time
Gems Award
19 February 20241 Gem
ETmantra eLearning Solutions1 Gem for successful submit a form 1 time
Gems Award
18 February 20241 Gem
ETmantra eLearning Solutions1 Gem for daily visit the website 1 time
Gems Award
18 February 20241 Gem
ETmantra eLearning Solutions1 Gem for daily visit the website 1 time
Gems Award
17 February 20241 Gem
shubham mishra1 Gem for daily visit the website 1 time
Gems Award
11 February 20241 Gem
Ajayakumar Raman100 Gems for get added to a membership 1 time
Gems Award
9 February 2024100 Gems
Ajayakumar Raman-100 Gems for membership expires 1 time
Gems Deduction
9 February 2024-100 Gems
amol chavan1 Gem for daily visit the website 1 time
Gems Award
8 February 20241 Gem
sreekar1 Gem for daily visit the website 1 time
Gems Award
6 February 20241 Gem

UserThumbnailDescriptionDatePoints
ETmantra eLearning Solutions1 Gem for daily visit the website 1 time
Gems Award
22 February 20241 Gem
ETmantra eLearning Solutions1 Gem for daily visit the website 1 time
Gems Award
19 February 20241 Gem
ETmantra eLearning Solutions1 Gem for successful submit a form 1 time
Gems Award
18 February 20241 Gem
ETmantra eLearning Solutions1 Gem for daily visit the website 1 time
Gems Award
18 February 20241 Gem
ETmantra eLearning Solutions1 Gem for daily visit the website 1 time
Gems Award
17 February 20241 Gem
shubham mishra1 Gem for daily visit the website 1 time
Gems Award
11 February 20241 Gem
Ajayakumar Raman100 Gems for get added to a membership 1 time
Gems Award
9 February 2024100 Gems
Ajayakumar Raman-100 Gems for membership expires 1 time
Gems Deduction
9 February 2024-100 Gems
amol chavan1 Gem for daily visit the website 1 time
Gems Award
8 February 20241 Gem
sreekar1 Gem for daily visit the website 1 time
Gems Award
6 February 20241 Gem

by Dr. Yogendra Pal

March 11, 2018

    Add a header to begin generating the table of contents

    Why shouldn’t you make educational videos in local language?

    Why shouldn’t you make educational videos in local language?

    I am making educational videos since 2009. Most of my videos are available on YouTube channel named Learn By Watch. Since then I have recorded more than 2000 videos. 99.9% of my videos are available in Hindi. Hindi is not only my mother tongue. It has also been the language of instructions during my schooling. I was 17 when I attended an English only instructions class for the first time. The experience was awful and worst was yet to come.

    My experience of studying in an English only medium of instruction classroom was so terrible that I make it my research topic for Ph.D. “How to scaffold a vernacular medium student in a professional course” was my research topic in Ph.D. The result was “a framework for scaffolding to teach programming to vernacular medium students.” The framework is not only limited to teaching programming; this framework can be used to scaffold a vernacular medium student in any professional course.

    After working for so many years to teach students in local vernacular and my findings from research led me to a conclusion that doesn’t sound obvious. Here is the statement that doesn’t seem correct but being an expert in this area here is what I am saying –

    “Don’t make educational videos in local language for a student who is receiving English medium instructions for more than 12 months”.

    Here goes the list to make sense of this statement.

    Don’t forget your goal

    If a student is studying in a professional course, one of his/her and your goal is to make him/her able to work anywhere in the world. To make a person eligible for global market English is the first requirement. A student will not try to learn English if you keep feeding him/her in the native language. Your task is just to ensure that a student doesn’t drop out of the course just because of the language problem.

    Transition time

    Irrespective of whether you provide language-based support to a vernacular medium learner or not if he/she is in a professional course, he/she is being exposed to English, and within a year he will be able to understand English medium instructions.

    Your audience is no more only your audience

    This point is related to the previous point. Students don’t need any language-based scaffold once he/she complete the transition phase. After the transition phase, a student is capable of learning from English only medium of instructions. You have to understand they are not only your audience anymore. They can, and they will learn from the material that matches with their learning behavior.

    No sharing, no audience

    It may not be a big thing for you, but it is if you are making free educational videos. Educational video spreads by sharing on social media. If your target audience is already lower than those, who are making videos in English the chances of sharing your video reduces. During my research, I found that students feel it a matter of shame that they don’t understand English. Most of the students will learn from local language material but never accept it in public. That means you will not get publicity and your content will not reach to a large target audience.

    Unsustainability

    An entity that relies on social media sustains if it can influence a large number of audience. These entities get support from advertisers and sponsors. Any sponsor or advertiser will invest if he/she can see the profit.

    Advertisers and sponsors don’t invest in it because of the following reason-

    • The target audience of any local-language educational content is smaller than the audience of English educational material.
    • Educational content is consumed by students, who are less likely to buy any expensive service/product.
    • Moreover, The audience who consume educational content in mother-tongue today will eventually start learning from educational content in English.

    Conclusion

    I will suggest you to stop making educational videos in local language for those students who have successfully passed the first year of a professional course. It is better for you as well as for the students. If you still want to make educational content in local language, select your target audience wisely. In my next article, I will talk about the audience for whom you can make educational content in local language.

    6 Responses

    1. An evocative statement which has been substantiated with logical arguments. This should be shared with more administrators and teachers.

    2. OK, I Completly agree with you still, students from non-English background have many problems on the unavailability of e-content in their languages. Who is going to address their problems?

      1. Thanks for asking the question. I did my PhD on this problem and what I found is that there is no need to train these people in their local language. Instead teach them in English with correct pedagogy. One day I will make a summary video of my thesis and you will get more ideas about it.

    3. Hallo sir
      I loved this article and learneda lot of new things . Actually sir i wanted to make educational videos for lower class students who speak Marathi at home and attend English Midium school so start with Marathi and gradually take them to English . After reading your article not sure to go with it pl guide.Thanks a lot

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    Get Educators Growth Tips
    Straight to Your Inbox.
    🚀 Related Articles

    Engaging Students in Live Sessions: Techniques for Effective Online Teaching

    The Importance of Engaging Students in Live Sessions As tutors and educators, conducting live sessions or webinars using meeting software has become an essential part ...
    Read More →

    Top 10 Reasons to Build Personal Brand as an Educator

    A personal brand can help you stand out from the competition, connect with your students on a deeper level, and in personal growth.
    Read More →
    10 Steps to Create a Personal Brand as an Educator

    10 Ways to Create a Personal Brand as an Educator

    As an educator, building a personal brand is crucial for establishing your credibility, attracting opportunities, and making a positive impact on your students.
    Read More →

    Build a Personal Brand as an Educator and It’s Importance

    Learn why building a personal brand is important for educators and how to get started. Discover the online platforms that can help you create a ...
    Read More →